Saturday, July 19, 2008

Benefits of Being an Affiliate Marketer


Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

Friday, July 11, 2008

Part 2 – Blog Content


Today, we’re going to discuss the type of content that is suitable for your blog in order to make it profitable. First off, I want you to understand that there is no fixed scope that your blog should have, which means you can write about whatever you’re interested in.

However, the difference between a profitable blog and a non-profitable blog is the way the blog is written. Just imagine, would you prefer to read your university professor’s lecture notes or the latest novel by your favourite author?

You may prefer to read the novel because it appeals more to your interest, or because it is not as mind-numbing as the lecture notes by your professor. However, the most important point is people like to read “light” stuff most of the time. You see, when people log on to your blog, they are not only looking for information – they are also looking for information they can obtain easily, and better still in a relaxed manner.

So, to attract more visitors as well as to keep your current visitors coming back for more, it is very important to add a human touch to your blog posts. This can be done by simply imagining you’re talking about a certain topic with your personal friend. An extra bonus for your readers would be a great sense of humour, so try to add funny comments in your articles where they are suitable.

Another important key point is to avoid addressing your reader as a plural unit. What I really mean is you should not write as if you’re preparing a speech. Instead, you should write as if you’re having a conversation to a single person because this will make your visitor think of you more as a personal friend rather than a person of higher authority.

Besides that, it is also very useful to establish your own personality through your words. Human beings are very curious creatures, so naturally your visitors would want to know as much about you as the information you’re offering them.

Having a distinctive personality in your blog would make a world’s difference between your blog about gadgets and all the other blogs about gadgets out there. This is a lot like creating your own brand name, where people immediately remember your blog’s name when they need to find out information about gadgets, just like how people immediately think of McDonald’s for fastfood or Nike for sportswear.

So, the lesson for today is to simply write as an equal friend to your visitors, write to them as if you’re talking to a single person and establish your own personality on your blog.

Monday, July 7, 2008

Make Sure You're Strategies are In Place…


Do you have a strategy?
From my observations, I see a lot of people online that are moving forward without much of a strategy. Or they are stuck using other peoples strategies and don’t develop their own based on their needs and abilities.
It is very important to understand that those that are teaching you things online, are doing what they know or have been successful with themselves. It it not necessarily the path for YOU or the only path you should take.
I use a combination of strategies… I strongly use the old saying, “Don’t put all your eggs in one basket.”
I just saw a guy the other day freaking out because Google was wiping out his business… He fell by around 400 visitors to his website per day which crushed his income.
Why? Because he had all his eggs in the Google basket! Google is the type of animal that can make changes that don’t make sense, have no ryme or reason, and simply just happen.
You may think you have control, but you don’t.
That’s why you must diversify. Have a strategy that takes into account these type of things…
Don’t do just one thing… Let me rephrase that… You can do one thing, but make sure that you are covered within that one thing.
For instance if you depend on Google Adwords for 100% of your income, that’s fine. Just make sure that you are not doing just one thing within that. Make sure you are not in one market or are driving traffic one way.
Things are in a continuous state of change online. You must brace yourself for that change.
Make sure you have a strategy and you aren’t just mesmerized by some opportunitiy and you lose sight of the big picture.
This is a business not just a way to make some quick cash… it can be, but generally I think most of us want to have long term results and not live on the edge…
So have some sort of strategy in place for your business that insulates you from the environment.
You should have a short term, medium and long term strategy. Where do you see yourself in 1 month, 6 months, 5 years?
How are you going to get there?
There are things I do to make money now, but there are also things that I am building now that will blossom in the future or offer long term stability.
Just sit down for a few minutes and write down some of your goals and what you want out of this business. After you know what you want and have taken into consideration the environment, map out how your are going to get there…
If you do this, you will not only find stability over the long term, but you will find peace of mind.

Saturday, July 5, 2008

3 Necessary Tools for the High Rolling Affiliate Marketer


What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.
Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He should also maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business. We have consulted some of the most successful affiliate marketers in the business and below are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building a good, credible and professional looking website. Your website is the jump off point of all your marketing efforts. Thus, you must first build a user-friendly website, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting and make a purchase. Therefore, you must first concentrate your efforts in building a website that will cater to what your prospects need.

The most important thing you should consider is that almost all web users go online to look for information, not necessarily to go and buy something. Above all else, make your website full of original, relevant and useful content. People will love articles that are appealing and helpful. Keep in mind that, in the internet, content is still king and good quality content will not only build your credibility, it can also help you achieve a higher search engine ranking. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you promote. Establishing a good reputation is a good step in building up a loyal consumer base.

Important Tool #2: Incentives

Competition is extremely tight in the internet world. You must always be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is one of the best ways to gather prospects. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. You can present free softwares, access to exclusive services and other freebies that will be helpful to your prospects.

Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. The all-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. Therefore, to enhance your link popularity, you must launch an aggressive reciprocal link campaign.

One of the best ways to do this – at no cost at all – is by submitting articles, with your website's link at the resource box, to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are but three of the many tools that an affiliate marketer can use to maximize earning potential. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.

Thursday, July 3, 2008

Prioritize and Get There Faster!


Many times it’s hard for those of us in business to really keep things organized and moving forward smoothly. Specifically projects…
As your business takes off, you will find the things you’ve done in the past get you buried. And it’s hard to figure out what should be done before what…
When I’m planning my projects, I try to prioritize them based on a few things:
1. How much time will it take?
This is especially important when you are first starting out. You want to focus on things that are going to line your pockets the fastest because you need to pay the bills! You also want to make sure you can do it along side everything else you are doing without making anything else suffer.
Or you will have to decide if something else should be sacraficed to do this new project…
2. What will make me the most money?
Again, money isn’t everything, but it sure helps… especially in the beginning. You can always do charity work later.
3. What will make me money the quickest?
Money again? Yeah, well money is what makes the online world go round. So try and find a good opportunity and direction for yourself that will get you from rags to richest in a reasonable amount of time.
4. What am I excited most about?
If you can concentrate on things you are excited about first, that is optimum. You will find more energy for it and will be more passionate about it… in turn you will probably get to a positive cash position faster!
5. How will it affect the whole as I roll it out?
Will it take away from other things that I am doing? You don’t want a project to consume you so much that something else that you’ve worked hard on suffers…
6. Can it wait?
All of us should have short term and long term strategies and goals. You can’t do everything now. Focus on what will get you where you want to go fastest now… reserve the other stuff for later…
There are more things that go through my head, but you get the idea. What is most important and what will get me there the fastest?
This is so essential in the beginning! You have to make sure you are doing all you can to make money if you want to survive.
It’s very easy to get rapped up in things that don’t…
You are the captain of your ship. You are responsible to navigate that ship and make sure you stay on course to the land of the riches (your goals). To not get stuck on a sandbar.
Remind yourself of this. When you are sitting at your computer or whatever looking at a list of things to do, look at it from a monetary standpoint. What is most important for my business now? What can wait?
That’s the monetary approach you should take, but from a management standpoint, you also must consider what needs to be done in the course of your business…
Before anything else, take care of the customer.
You can go after all the new business you want, but ALWAYS take care of your new, current or established clientele or customers first! If you lose one, it will cost you more to replace them than it would have cost to keep them…
1) Customers always come first…
2) Then the general management and routines of your business that keep your ship running smoothly…
3) Your prospects & lead follow ups…
4) Then developement and projects…
This is by no means a complete list, but it should give you some ideas.
It should at least make you think about your actions everyday. Everything you do will have an impact on your future and will have an effect on your success or failure.

Think about it!

Tuesday, July 1, 2008

Please Don’t Get Stuck on Google!


Is it laziness? Is it narrow or closed mindedness? Is it lack of direction?
Maybe I’m just lucky. I stumbled upon the right information online early in my online business to avoid this pitfall…
For some reason, people think when you have a website, there is only one way to promote them and make money. And that’s why they will ultimately fall someday!
Gee, I get all this Google traffic and make some good money… And then one day Google changes something in their Algorithm and their business is toast…
I know it’s cliche, but don’t put all your eggs in the Google basket. Not even just Google… but search engines in general.
The reason I brought this up today is because someone called anything other than SEO (Search Engine Optimization) a fad… Wow.!
The reason he said that is because I said that Webmaster’s have to evolve and think outside to the Search Engine box.
And I guess there are types of websites that thrive in the Search Engine environment or don’t care if they make money… and that’s fine. But if you want to make a living online and make some money, you have to expand your horizons.
The things I was suggesting are not fads. These are techniques and ideas the are tried-and-true methods that have been used for years to make a lot of people a lot of money…
People (that I know) have made millions of dollars online without ever giving Search Engines… and even Pay Per Click advertising… any attention at all. They don’t care. They don’t need them.
I’m not going to get into all the different ways you can make money or get traffic without search engines in this one post, but they are out there…
Don’t think I’m saying I don’t think search engines aren’t a good way to get free traffic. They are! At the very least though, go after multiple engines… don’t get stuck on Google…
I think long term. There are things you MUST do to protect your long term objectives. Just worrying about SEO isn’t going to secure that.