Wednesday, February 27, 2008

Importance of Auto-responders, Articles and Separate Web Pages in Affiliate Marketing

In this article we are going to discuss the importance of article writing, creating separate pages for each affiliate product and autoresponders in the business of affiliate marketing.

1. Creating Separate Web Pages for Every Affiliate Product

If you are an affiliate and have a website where you are promoting various affiliate products, you need to know that you should never promote all of the products on a single page or on every page of your website. If you are promoting three products, then create three different pages. Each page should be used to promote a single product.
Add a brief introduction and review of product, along with the benefits and properties of the product. This way your customer will be more convinced which will bring more chances of making sales.

On each separate page of your affiliate product there should be a top heading that should define clearly what is on this page. Then there must be a short review. This review should be brief and no more than 500-600 words. You can add some pictures of the product. This is a good method to increase your search engine rankings and also helps to increase the sales.

It will be good if you can add some comparative study. You can compare your product with the other same type of products present in the market. You should highlight the properties that are not present in the competitors’ products but are present in your product. State clearly if your merchant is providing any free service with the purchase of the product. These services may include the free installation service, free delivery service, free maintenance or money back guarantee. These will increase the interest of your visitors in your affiliate products and will boost up your sales.


2. Importance of Autoresponders

Usually the better part of people who will visit your website will leave your website without making a purchase or a return visit. For instance, if 100 people visit your website one of them will purchase something while 99 others will simply leave your website and will not come back.

In order to make these 99 people come back again to your website to purchase your affiliate products, you will use autoresponders. The concept is that it will collect the email address of the visitor and send them free reports about your product. These reports must be interesting, brief and to the point. Send 5-7 emails to each visitor. Each report must promote your product in a different style. In each report highlight a new feature of your product in detail and highlight the conditions in which your products may be really useful. If your visitor is reading your reports, then he may decide to purchase your product because of the information you have given him. Usually people don’t read the full features of product, as they have no time. But these mini reports will educate them in really a short time and they will be more likely to purchase the product.

3. Write Articles

To increase your link popularity and search engine ranking, write articles and publish them in e-groups. Each article published in e-groups will send the instant traffic to your website. If you cannot write the articles yourself, you can hire some professional writers who can do it for you at reasonable cost. You should submit at least 2 articles per week.

Another good idea is to break the article in two parts. Publish Part I in an e-group. At the end of your article you can say that for more details of this subject visit this site. Here you can give the link of your website. Now publish the part II of your article on your website. If your articles are really interesting and informative, then you are expected to get a lot of traffic to your website. And more traffic will really increase the sales of your products.

Conclusion

In order to increase your website traffic and product sales try to make a separate page for each product on your website. Also try to send the weekly reports to your visitors to make them come back to your website. Finally publishing the articles in the e-groups is a good way to increase your link popularity.

Friday, February 1, 2008

Choosing a Merchant Account Provider

In terms of banking, "merchant account" refers to a contract wherein the bank the bank that aims to acquire prolonged line of credit to a merchant that accepts payment transactions through card of a certain card association or brand. Merchant account is a very important factor in credit card transactions because the absence of which, nobody can purchase anything because the payments—regardless of the credit card brand—can't be accepted.

Making the right decision when it comes to of merchant account providers

These days, there is a wider selection of merchant account providers. Since there is competition with other providers, it can be hard for a person to choose a merchant account provider since the different providers offer options that can be quite attractive. For some people, one option offered by a specific merchant account provider can be overwhelming since others offer basically the same value but with greater advantages.

In choosing a merchant account provider, people must always consider their utmost and immediate needs. As much as possible, they should not entertain other benefits that would not help them in the long run. Here are the things that people should look for in a merchant account provider:

1. The fee structure. All merchant account banks have their own fee structures. This fee structure generally involves the fees per month as well as the transaction fees. To attract more clients, many merchant banks offer comparatively lower fees but this does not mean that they are offering more benefits and they are at par when it comes to other merchant account providers. If you are on the process of choosing a merchant account provider, it is always best to ask for a "sample contract" so you can compare the rates and terms offered by other different merchant banks.

Through this, you can come up with your priority services and you can enjoy the benefits that you deserve. When it comes to discount fees, bear in mind that these should not exceed to 2.25% and $0.30 in each transaction and they vary depending on the types of credit cards available. You should also look for a merchant account provider that does not have monthly minimums and only charge not more than $25 for monthly statement fees.

2. The turnaround time. This is a very important factor to consider because this will give veer you away from financial hassles caused by time delay. When it comes to the deposits to your account, the time between a transaction such as sale and the deposit of the proceeds in your bank account is should not be more than 70 hours. Financial experts say that turnaround time is the best option especially if the merchant account comes from your own business bank.

3. The customer service. When applying for a merchant account, the ability of the provider to ensure your safety and credentials should be at hand. Good merchant account provider will ask for the domain registered to the account holder, for the "SSL" or the security, copy of the homepage, and at least two product pages.

4. The favorable terms. This is very important because it can give you more advantages as time goes by. One of the favorable terms includes the length of contract so you won't be locked in unfavorable terms later on. And the bank reputation which include the operation hours, the tenure or the length of time in the industry or in the business, alternative options for payment processing when there is a system failure of course, its customer service and support.