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Tuesday, January 3, 2012

Why Start Your Own Membership Site

8:53 AM Chin

Setting up a membership site is a highly popular business model for both internet marketers and business owners alike. Here are just some of the reasons why you should seriously consider adding a membership site to your online business, no matter which niche you are in.

There are many different membership models to choose from and it is easy to pick one that will fit both your business style and your markets needs. Do some research within your niche to see what other membership sites are available. It will help you decide on your price point and what you like and don't like about existing memberships so that you can create your own accordingly.

One of the greatest advantages of having a monthly membership site is that you can expect a regular income each month from that membership site. This can be a huge weight off your mind as many internet marketers can't guarantee their income from month to month. It is also adding extra monthly profits to your business.

Another advantage about starting a membership site, you don't have to have all the content ready for the full duration of the membership. The important thing is to get the first months content created and then you can launch the membership site and create the rest of the content later. With the income from the launch you can even pay someone to create the content for you which frees you up to do more promotion of your membership site.

If you already have content created in the form of articles, reports, ebooks, videos or software you can use a membership site to repurpose that content. Rather than selling it as one package you can drip feed the content over several months and charge accordingly.

When choosing the best membership model for your business you will want to keep things as simple as possible. The simpler you set things up, the less headaches you will get later on. There are fixed continuity programs, which basically means that the length of membership is fixed. This type of membership is great if you want to set it up, fill in all the content and then leave it as it doesn't require too much effort to maintain the site. Another membership model is nano membership sites, where you charge a very low monthly fee but there is no end date to the membership. Within this model you could have discounts to your main products and services available only to paying members.

Having a membership site also allows you to market your own and affiliate offers within the membership site too. Offer a quality membership with lots of value to your members and it will be the best business decision you've ever made.